Alamo Area Resource Center “SAConnect” Rebrand

FigureOne partnered with the Alamo Area Resource Center (AARC) to revitalize and rebrand their sexual health initiative, SAConnect.
AARC SAConnect Billboard

About SAConnect

SA Connect, a pivotal program under AARC, provides comprehensive sexual health services, including HIV testing, prevention education, and linkage to care. The initiative strives to reduce stigma and promote healthier lifestyles through community engagement and support.

The Alamo Area Resource Center provides essential health services to individuals affected by HIV/AIDS, homelessness, and other health challenges. Their holistic approach ensures comprehensive support for their clients, empowering them to lead healthier and more stable lives. Learn more about AARC at aarcsa.com.

Our Approach

The rebranding process involved a thorough analysis of SA Connect’s current brand perception and community needs. FigureOne focused on creating a more inclusive and engaging brand identity that resonates with the diverse population of San Antonio. Key elements of the rebranding included:

  • New Visual Identity: We developed a fresh, modern logo and visual style that embodies the initiative’s commitment to health and inclusivity.
  • Targeted Outreach Campaign: Launched tailored marketing campaigns to raise awareness and drive engagement across various demographics.
SACONNECT Postcard Condoms-2